The MAX conference runs three full days. You can extend your MAX experience and dive deeper into a design topic or technology by signing up for preconference courses.

Overview | Details


October 4 - 5


Preconference bundles are focused, extended courses of learning lasting anywhere from one-and-a-half to three days so that you can fully immerse yourself in a topic and technology, and they come bundled with a full MAX conference pass.

Creative Cloud@MAX:
Designing Digital Content

This hands-on lab will show designers how to use the full range of Adobe Creative Cloud desktop tools and services to create great digital content that works across a range of screens and devices.

This hands-on lab will show designers how to use the full range of Adobe Creative Cloud desktop tools and services to create great digital content that works across a range of screens and devices. Whether you’re just starting to create content or updating existing materials, you’ll learn how to consider differences in screen sizes and input types. The lab covers the latest features in several Creative Cloud products and services. You’ll learn how to:

  • Enhance your image and graphic creation skills by learning tips for using Adobe Photoshop and Illustrator across projects
  • Design responsive web content that you can easily share with developers using Adobe Edge Tools & Services
  • Build a website for multiple devices — without writing code — with Adobe Muse
  • Create interactive animations with Adobe Edge Animate
  • Showcase and get feedback on your designs using Behance
  • Produce digital publications with Adobe InDesign (using the EPUB format and Adobe Digital Publishing Suite, Single Edition)

Instructor: Patti Sokol, Senior Solutions Consultant, Adobe

Mac platform

Saturday, October 4

7am-5pm Registration and information
1-5pm Creative Cloud@MAX begins
3-3:30pm Beverage break

Sunday, October 5

7am-7pm Registration and information
8-9am Continental breakfast
9-12pm Creative Cloud@MAX continues
10:30-11am Beverage & snack break
12-1pm Lunch
1-5pm Creative Cloud@MAX continues
3-3:30pm Beverage & snack break

Russell Brown@MAX Presents:
From Mobile Phones to Movie Posters

RussellBrown@MAX is a hands-on course designed for art directors, designers, illustrators, and photographers. This year, Russell is teaming up with the Stan Winston School of Character Arts to bring amazing 8-foot Kaiju monsters to life.

Russell Brown@MAX is a hands-on course designed for art directors, designers, illustrators, and photographers to learn advanced imaging techniques to use with Adobe Photoshop, as well as some of Adobe’s latest mobile tools. Led by Adobe Principal Creative Director and mad scientist Russell Brown, in collaboration with his distinguished team, this course gives you the opportunity to work with some of the best designers and instructors in the industry.

The goal is to demonstrate the potential of mobile devices as a powerful source of creativity for designers.

You’ll learn how to capture, edit, and composite compelling movie poster images using Lightroom and Photoshop. When we’re done, each student will have mastered some great new skills in advanced image editing and discovered some unique ways to use Adobe’s latest mobile tools. Taught in combination with the latest Mac computers, Russell Brown@MAX features a limited class size and an intimate, inspiring environment for in-depth instruction.

Back by popular demand: We’ll print out our Kaiju monster poster projects on an Epson large-format printer and T-shirt designs on a Brother garment printer.

Projects include:

  • 40x60-inch movie poster for each student
  • MAX gallery exhibit displaying all class posters
  • Printed T-shirt designs that include white ink

BYO smartphone, iPad, or camera for taking photos.

Chris Converse - Poster Motion with HTML5
Dan Marcolina - The Art of iPhoneography
James White - An Artists Inspirational Journey
Joel Grimes - Selling the Fake - Words of Wisdom from the Master
Julieanne Kost - From Lightroom Mobile to the Desktop
Lisa Carney - Hollywood Touchup Secrets in Adobe Photoshop
Matthew Richmond - The Wonders of Ink and Slide
Rayce Bird - Drawing 101 - How to draw a monster
Russell Brown - The Miracle of Adobe Camera Raw
Wes Maggio - Wacom Techniques for Designers

Mac platform

Learn more about the Kaiju project

Preconference labs and workshops

Preconference labs and workshops let you take a deeper dive into a particular product or skill. They are half- or full-day presentations, demonstrations, and hands-on exercises taught by Adobe and industry experts. We’ll provide the equipment; all you have to do is show up.

Animation and Interactivity on the Web

Digital Publishing Suite Training

Draw from L.A. — From Real-World Inspiration to Final Art
with Sketching & Drawing

Exploring Time-lapse Photography with Adobe Creative Cloud

Hand-drawn Type and Lettering Studio

Introduction to Design Research

Responsive Web & Mobile Experiences


October 6 - 8

Sessions and Labs

“LOVED the Advanced Illustrator class. That guy has a huge brain.”

We brought in our best to share their knowledge with you, like Jeffrey Zeldman and his session, “Ten Commandments of Web Design.” Sessions are talks and demos; labs are fingers to keyboards.
View Session Catalog and sign in to schedule sessions.

View tracks ›

Creativity Workshops

Join us for strictly unplugged, old-school inspiration. Last year, Kiel Johnson challenged participants to create a new font using only scissors and paper.

Keynote presentations

Creativity on the Cutting Edge

Monday, October 6, 9:30-11:30 am

In our increasingly complex and real-time world, where you work, how you work and what you work on is dramatically changing. Creativity is no longer confined to the desktop—you want to work across devices and between desktop and mobile. Join Adobe leaders as we unveil new, connected applications, services and hardware that empower the creative community to stay on the cutting edge—wherever and however you want to work.

Community Inspires Creativity

Tuesday, October 7, 10-11:30 am

David Wadhwani, Adobe SVP and GM of Digital Media, welcomes some incredibly creative minds to explore how they foster creativity and approach their work. These include Ami Vitale, a National Geographic photographer; Jason Seiler, a character illustrator, Weird Al Yankovic, a comedian and recording artist; and Lee Hirsch, an award-winning documentary filmmaker.


Welcome Reception

Monday, October 6, 6-8:30 pm

Drinks and mingling with co-attendees, Adobe staff, and our sponsors in the Community Pavilion. Visit our sponsor booths and be sure to play the passport game to win some great prizes. Grab an Adobe engineer, product or marketing manager to network and discuss your latest work, products, philosophy, whatever.

Meet the Teams

Monday, October 6, 6–8:30pm, Adobe Booth in Community Pavilion

We’re pulling back the curtain and introducing you directly to the people that design and build the tools and services you work with every day. This is your opportunity to meet Adobe product managers, engineers, and product marketing teams in a fun and informal way. Join these teams in the Adobe Booth during the Welcome Reception on Monday evening.

Meet the Teams

MAX Bash

Tuesday, October 7 in the evening after MAX Sneaks

Join us at Lot 7 for food, drinks, and music from the GRAMMY-award winning band Kings of Leon.